:root {
  --bg: #F7F4EF;
  --bg-soft: #EFEBE3;
  --ink: #1A1C1B;
  --ink-dim: #5E625D;
  --accent: #2F5D46;
  --accent-soft: #7FB685;
  --line: rgba(26, 28, 27, 0.12);
  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Source Sans 3", "Segoe UI", system-ui, sans-serif;
  --max: 1040px;
  --systems-max: 1200px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; color-scheme: light; }
body {
  margin: 0;
  font-family: var(--sans);
  background: var(--bg);
  color: var(--ink);
  line-height: 1.6;
  font-size: 18px;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
}
a { color: var(--accent); text-decoration-thickness: 1px; text-underline-offset: 0.18em; }
a:hover { color: #1f4634; }
.skip { position: absolute; left: -9999px; }
.skip:focus {
  left: 1rem; top: 1rem; z-index: 9;
  background: var(--ink); color: var(--bg); padding: 0.5rem 0.9rem;
}

/* Sticky header: transparent over dark hero, cream after scroll */
.site-header {
  display: flex; align-items: center; justify-content: space-between;
  max-width: none;
  width: 100%;
  margin: 0;
  padding: 1.15rem clamp(16px, 4vw, 1.5rem);
  position: fixed; top: 0; left: 0; right: 0; z-index: 20;
  background: transparent;
  backdrop-filter: none;
  border-bottom: 1px solid transparent;
  transition: background 0.25s ease, border-color 0.25s ease, backdrop-filter 0.25s ease;
}
.site-header-inner {
  display: flex; align-items: center; justify-content: space-between;
  width: 100%; max-width: var(--max); margin: 0 auto;
}
.site-header.is-scrolled,
.site-header.nav--solid {
  background: rgba(247, 244, 239, 0.92);
  backdrop-filter: blur(10px);
  border-bottom-color: rgba(26, 28, 27, 0.08);
}
.logo {
  font-family: var(--serif); font-size: 1.15rem; font-weight: 500;
  color: #F3EBDD; text-decoration: none; letter-spacing: -0.01em;
  position: relative; z-index: 21;
  transition: color 0.2s ease;
}
.site-header.is-scrolled .logo,
.site-header.nav--solid .logo { color: var(--ink); }
.nav-toggle {
  display: none;
  width: 2.5rem; height: 2.5rem;
  border: 1px solid rgba(243, 235, 221, 0.35);
  border-radius: 0.35rem;
  background: transparent;
  padding: 0;
  cursor: pointer;
  align-items: center; justify-content: center;
  flex-direction: column; gap: 5px;
  position: relative; z-index: 21;
}
.site-header.is-scrolled .nav-toggle,
.site-header.nav--solid .nav-toggle { border-color: var(--line); }
.nav-toggle-bar {
  display: block; width: 1.1rem; height: 2px;
  background: #F3EBDD; border-radius: 1px;
  transition: transform 0.2s ease, opacity 0.2s ease, background 0.2s ease;
}
.site-header.is-scrolled .nav-toggle,
.site-header.nav--solid .nav-toggle-bar { background: var(--ink); }
.nav-open .nav-toggle-bar:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-open .nav-toggle-bar:nth-child(2) { opacity: 0; }
.nav-open .nav-toggle-bar:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }
nav { display: flex; gap: 1.5rem; align-items: center; }
nav a {
  color: rgba(243, 235, 221, 0.78); text-decoration: none; font-size: 0.95rem; font-weight: 500;
  transition: color 0.2s ease;
}
nav a:hover { color: #F3EBDD; }
.site-header.is-scrolled nav a,
.site-header.nav--solid nav a { color: var(--ink-dim); }
.site-header.is-scrolled nav a,
.site-header.nav--solid nav a:hover { color: var(--ink); }
.nav-contact-pill {
  display: none;
  border: 1px solid rgba(243, 235, 221, 0.35);
  border-radius: 999px;
  padding: 0.4rem 0.9rem;
  font-size: 0.88rem;
  font-weight: 600;
  color: #F3EBDD;
  text-decoration: none;
  position: relative;
  z-index: 21;
}
.site-header.is-scrolled .nav-contact-pill,
.site-header.nav--solid .nav-contact-pill {
  border-color: var(--line);
  color: var(--ink);
}
.nav-contact-pill:hover { opacity: 1; color: #fff; }
.site-header.is-scrolled .nav-contact-pill,
.site-header.nav--solid .nav-contact-pill:hover { color: var(--accent); }

.band {
  max-width: var(--max); margin: 0 auto; padding: 3.25rem 1.5rem;
}
.band.muted {
  background: var(--bg-soft);
  max-width: none;
  padding-left: max(1.5rem, calc((100% - var(--max)) / 2 + 1.5rem));
  padding-right: max(1.5rem, calc((100% - var(--max)) / 2 + 1.5rem));
}
.eyebrow, .kicker {
  margin: 0 0 0.85rem;
  font-size: 0.78rem; font-weight: 600;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--accent);
}
h1 {
  font-family: var(--serif); font-weight: 500;
  font-size: clamp(2.1rem, 4.4vw, 3.15rem);
  line-height: 1.12; letter-spacing: -0.02em;
  margin: 0 0 1rem; max-width: 18ch;
}
.section-head h2,
.about h2,
.contact h2 {
  font-family: var(--serif); font-weight: 500;
  font-size: clamp(1.7rem, 3vw, 2.35rem);
  letter-spacing: -0.02em; line-height: 1.15;
  margin: 0 0 0.85rem;
  text-wrap: balance;
}
.section-intro {
  margin: 0 0 2rem; max-width: 40rem; color: var(--ink-dim);
  text-wrap: pretty;
}
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  padding: 0.7rem 1.15rem;
  border-radius: 0.35rem;
  font-size: 0.98rem; font-weight: 600;
  text-decoration: none;
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
}
.btn-primary {
  background: var(--accent); color: #F7F4EF; border: 1px solid var(--accent);
}
.btn-primary:hover { background: #1f4634; color: #F7F4EF; border-color: #1f4634; }
.btn-secondary {
  background: transparent; color: var(--ink); border: 1px solid var(--line);
}
.btn-secondary:hover { border-color: var(--ink); color: var(--ink); }

/* Outcomes / metrics cream band under hero */
.metrics-band {
  padding-top: 2.75rem;
}
.metrics {
  display: grid; grid-template-columns: repeat(2, 1fr);
  gap: 1rem; margin-bottom: 0;
}
.metrics article {
  padding: 0.85rem 0.15rem 0;
  border-top: 2px solid var(--ink);
  background: transparent;
}
.metric {
  font-family: var(--serif); font-size: 1.85rem; font-weight: 500;
  margin: 0 0 0.35rem; letter-spacing: -0.02em;
  color: var(--accent);
}
.metric-label {
  margin: 0; font-size: 0.9rem; color: var(--ink-dim); line-height: 1.45;
}

/* What I own */
.own-list {
  list-style: none; margin: 0 0 2.5rem; padding: 0;
  display: grid; gap: 0;
}
.own-list li {
  display: grid;
  grid-template-columns: 7.5rem 1fr;
  gap: 1.25rem;
  padding: 1.15rem 0;
  border-top: 1px solid var(--line);
  align-items: start;
}
.own-list li:last-child { border-bottom: 1px solid var(--line); }
.own-verb {
  font-family: var(--serif); font-weight: 500;
  font-size: 1.05rem; color: var(--accent);
  letter-spacing: -0.01em;
  padding-top: 0.1rem;
}
.own-list strong {
  display: block;
  font-family: var(--serif); font-weight: 500;
  font-size: 1.15rem; letter-spacing: -0.01em;
  margin: 0 0 0.3rem; color: var(--ink);
}
.own-list p {
  margin: 0; color: var(--ink-dim); font-size: 0.98rem;
}

.controls-strip {
  margin-top: 0.5rem;
  padding: 1.75rem 1.5rem;
  background: var(--bg-soft);
  border: 1px solid var(--line);
  border-radius: 0.45rem;
}
.controls-strip .kicker { margin-bottom: 1rem; }
.controls-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem;
}
.controls-grid h3 {
  font-family: var(--serif); font-weight: 500; font-size: 1.15rem;
  margin: 0 0 0.4rem; letter-spacing: -0.01em;
}
.controls-grid p {
  margin: 0; color: var(--ink-dim); font-size: 0.95rem;
}

/* Case study */
#proof.band {
  max-width: none;
  padding-left: max(1.5rem, calc((100% - var(--systems-max)) / 2 + 1.5rem));
  padding-right: max(1.5rem, calc((100% - var(--systems-max)) / 2 + 1.5rem));
}
#proof .section-head { max-width: var(--max); }
.case-study {
  display: grid; gap: 2rem;
  margin-bottom: 2.5rem;
}
.case-media {
  margin: 0;
  border: 1px solid var(--line);
  border-radius: 0.45rem;
  overflow: hidden;
  background: #0f1211;
  box-shadow: 0 10px 28px rgba(0, 0, 0, 0.12);
}
.case-media--paper {
  border: 1px solid rgba(26, 28, 27, 0.09);
  background: #FFFFFF;
  box-shadow: 0 10px 30px rgba(26, 28, 27, 0.06);
}
.case-media picture,
.case-media img {
  width: 100%; display: block;
}
.case-media img {
  height: auto;
  object-fit: contain;
  object-position: top center;
  background: #0f1211;
}
.case-media--paper img {
  background: #F7F4EF;
}
.demo-disclaimer {
  margin: 0;
  padding: 0.65rem 1.15rem;
  font-size: 0.82rem;
  color: rgba(247, 244, 239, 0.7);
  background: #0f1211;
  border-top: 1px solid rgba(247, 244, 239, 0.08);
}
.case-media--paper .demo-disclaimer {
  color: #6B6F69;
  background: #FFFFFF;
  border-top: 1px solid rgba(26, 28, 27, 0.09);
}
.case-body {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.5rem 2rem;
}
.case-block h3 {
  font-family: var(--serif); font-weight: 500; font-size: 1.2rem;
  margin: 0 0 0.45rem; letter-spacing: -0.01em;
  color: var(--accent);
}
.case-block p {
  margin: 0; color: var(--ink-dim); font-size: 1rem;
}
.secondary-systems {
  padding-top: 1.5rem;
  border-top: 1px solid var(--line);
  max-width: var(--max);
}
.secondary-systems ul {
  list-style: none; margin: 0; padding: 0;
  display: grid; gap: 0.85rem;
}
.secondary-systems li {
  color: var(--ink-dim); font-size: 0.98rem;
  padding-left: 0;
}
.secondary-systems strong {
  color: var(--ink); font-weight: 600;
}
.case-divider {
  margin: 0 0 1.75rem;
  padding-top: 0.5rem;
  border-top: 1px solid var(--line);
}
.case-divider .kicker { margin-bottom: 0.5rem; }
.case-divider h2 {
  font-family: var(--serif); font-weight: 500;
  font-size: clamp(1.5rem, 2.6vw, 2rem);
  margin: 0 0 0.5rem;
  letter-spacing: -0.01em;
}
.case-divider .section-intro { margin-bottom: 1.25rem; }

/* First 90 days */
.ninety {
  list-style: none; margin: 0; padding: 0;
  display: grid; gap: 0;
}
.ninety li {
  display: grid;
  grid-template-columns: 8.5rem 1fr;
  gap: 1.5rem;
  padding: 1.5rem 0;
  border-top: 1px solid var(--line);
  align-items: start;
}
.ninety li:last-child { border-bottom: 1px solid var(--line); }
.ninety-when {
  font-size: 0.82rem; font-weight: 600;
  letter-spacing: 0.08em; text-transform: uppercase;
  color: var(--accent);
  padding-top: 0.25rem;
}
.ninety h3 {
  font-family: var(--serif); font-weight: 500; font-size: 1.3rem;
  margin: 0 0 0.4rem; letter-spacing: -0.01em;
}
.ninety p {
  margin: 0; color: var(--ink-dim); font-size: 1rem; max-width: 38rem;
}

.approach-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.75rem;
}
.approach-grid h3 {
  font-family: var(--serif); font-weight: 500; font-size: 1.25rem;
  margin: 0 0 0.55rem; letter-spacing: -0.01em;
}
.approach-grid p {
  margin: 0; color: var(--ink-dim); font-size: 1rem;
}
.path {
  list-style: none; margin: 0; padding: 0;
  display: grid; gap: 1.35rem;
}
.path li {
  display: grid; grid-template-columns: minmax(10rem, 14rem) 1fr;
  gap: 1.25rem; padding-top: 1.25rem;
  border-top: 1px solid var(--line);
}
.path-meta { display: flex; flex-direction: column; gap: 0.2rem; }
.org { font-weight: 600; }
.years { color: var(--ink-dim); font-size: 0.92rem; }
.path p { margin: 0; color: var(--ink-dim); }
.edu {
  margin: 1.75rem 0 0; padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  color: var(--ink-dim); font-size: 0.98rem;
}
.about-layout {
  display: grid; grid-template-columns: 1.2fr 0.8fr; gap: 2.5rem;
  align-items: center;
}
.about p { max-width: 36rem; color: var(--ink-dim); }
.muted-line { color: var(--ink-dim); font-size: 0.98rem; }
.about-photo {
  margin: 0; border-radius: 0.35rem; overflow: hidden;
  aspect-ratio: 4 / 5; background: var(--bg-soft);
}
.about-photo img {
  width: 100%; height: 100%; object-fit: cover; display: block;
}
.contact {
  border-top: 1px solid var(--line);
  padding-bottom: 4rem;
}
.contact h2 { max-width: 28ch; }
.email {
  font-family: var(--serif); font-size: clamp(1.5rem, 3vw, 2rem);
  font-weight: 500; color: var(--ink); text-decoration: none;
}
.email:hover { color: var(--accent); }
.secondary-links {
  margin: 1rem 0 0; color: var(--ink-dim); font-size: 0.95rem;
  display: flex; gap: 0.65rem; align-items: center;
}
.secondary-links a { color: var(--ink-dim); text-decoration: none; }
.secondary-links a:hover { color: var(--ink); }
footer {
  max-width: var(--max); margin: 0 auto;
  padding: 1.5rem 1.5rem 2.5rem;
  color: var(--ink-dim); font-size: 0.9rem;
  border-top: 1px solid var(--line);
}
footer p { margin: 0; }

@media (max-width: 900px) {
  .about-layout { grid-template-columns: 1fr; }
  .about-photo { max-width: 320px; }
  .metrics, .approach-grid, .controls-grid { grid-template-columns: 1fr; }
  .metrics { grid-template-columns: repeat(2, 1fr); }
  .case-body { grid-template-columns: 1fr; }
  .own-list li, .ninety li { grid-template-columns: 1fr; gap: 0.35rem; }
  .path li { grid-template-columns: 1fr; gap: 0.35rem; }
  h1 { max-width: none; }
}
@media (max-width: 720px) {
  .nav-toggle { display: inline-flex; }
  .nav-contact-pill { display: inline-block; margin-left: auto; margin-right: 0.65rem; }
  nav {
    display: none;
    position: fixed;
    inset: 0;
    background: rgba(14, 19, 16, 0.98);
    flex-direction: column;
    align-items: stretch;
    justify-content: center;
    gap: 0.35rem;
    padding: 5rem 1.75rem 2rem;
    z-index: 19;
  }
  .site-header.is-scrolled.nav-open nav,
  .nav-open nav { display: flex; background: rgba(14, 19, 16, 0.98); }
  .nav-open .nav-toggle-bar { background: #F3EBDD; }
  nav a {
    font-size: 1.35rem;
    font-family: var(--serif);
    font-weight: 500;
    color: #F3EBDD;
    padding: 0.85rem 0.25rem;
    border-bottom: 1px solid rgba(243, 235, 221, 0.12);
  }
  .site-header.is-scrolled nav a,
.site-header.nav--solid nav a { color: #F3EBDD; }
  .metrics { grid-template-columns: 1fr; }
  .band { padding-left: 16px; padding-right: 16px; }
}

/* ARR Tracker click-to-expand live demo embed */
.case-media-explore {
  position: relative;
  display: block;
  width: 100%;
  padding: 0;
  margin: 0;
  border: 0;
  background: transparent;
  cursor: pointer;
  color: inherit;
  text-align: left;
  touch-action: manipulation;
  -webkit-user-select: none;
  user-select: none;
  -webkit-user-drag: none;
  -webkit-touch-callout: none;
  outline: none;
}
/* PNG drag + trackpad drift both kill click; never let the image own the hit target. */
.case-media-explore img {
  pointer-events: none;
  -webkit-user-drag: none;
  user-drag: none;
  -webkit-user-select: none;
  user-select: none;
}
.case-media-explore:focus-visible {
  outline: 2px solid var(--accent, #3d8f6e);
  outline-offset: -2px;
}
.case-media-explore-label {
  position: absolute;
  left: 50%;
  bottom: 1.25rem;
  transform: translateX(-50%);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.25rem;
  padding: 0.7rem 1.15rem;
  border-radius: 999px;
  background: rgba(14, 19, 16, 0.88);
  border: 1px solid rgba(247, 244, 239, 0.18);
  box-shadow: 0 8px 24px rgba(0, 0, 0, 0.35);
  pointer-events: none;
  max-width: calc(100% - 2rem);
}
.case-media-explore-cta {
  font-size: 0.95rem;
  font-weight: 650;
  letter-spacing: 0.01em;
  color: #f7f4ef;
}
.case-media-explore-hint {
  font-size: 0.75rem;
  color: rgba(247, 244, 239, 0.7);
  text-align: center;
}
/* Guaranteed-working controls below the preview (survive weird image/hit quirks) */
.case-media-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 0.75rem 1.25rem;
  padding: 0.85rem 1rem 1rem;
  background: #FFFFFF;
  border-top: 1px solid rgba(26, 28, 27, 0.09);
}
.case-media-cta {
  appearance: none;
  border: 0;
  margin: 0;
  cursor: pointer;
  font: inherit;
  font-size: 0.95rem;
  font-weight: 650;
  letter-spacing: 0.01em;
  color: #f7f4ef;
  background: #2F5D46;
  padding: 0.7rem 1.25rem;
  border-radius: 999px;
  touch-action: manipulation;
  -webkit-user-select: none;
  user-select: none;
}
.case-media-cta:hover,
.case-media-cta:focus-visible {
  background: #244a38;
  outline: none;
}
.case-media-cta:focus-visible {
  box-shadow: 0 0 0 3px rgba(47, 93, 70, 0.35);
}
.case-media-fallback {
  font-size: 0.88rem;
  font-weight: 600;
  color: #2F5D46;
  text-decoration: underline;
  text-underline-offset: 0.15em;
}
.case-media-fallback:hover,
.case-media-fallback:focus-visible {
  color: #1A1C1B;
}
.case-media-live-bar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
  padding: 0.55rem 0.85rem;
  background: #FFFFFF;
  border-bottom: 1px solid rgba(26, 28, 27, 0.09);
}
.case-media-live-title {
  font-size: 0.8rem;
  color: #6B6F69;
}
.case-media-live-status {
  margin-left: 0.5rem;
  color: #2F5D46;
  font-weight: 650;
}
.case-media-collapse {
  appearance: none;
  border: 1px solid rgba(26, 28, 27, 0.18);
  background: transparent;
  color: #1A1C1B;
  font: inherit;
  font-size: 0.82rem;
  font-weight: 600;
  padding: 0.35rem 0.75rem;
  border-radius: 999px;
  cursor: pointer;
}
.case-media-collapse:hover,
.case-media-collapse:focus-visible {
  background: rgba(47, 93, 70, 0.08);
  border-color: #2F5D46;
  color: #2F5D46;
  outline: none;
}
.case-media-iframe {
  display: block;
  width: 100%;
  height: 900px;
  border: 0;
  background: #F7F4EF;
}
.case-media.is-live {
  /* Match frame; allow inner scroll on short viewports */
}
/* While live, never let the explore hit layer (or static chrome) intercept iframe clicks. */
.case-media.is-live .case-media-static,
.case-media.is-live #arr-demo-hit {
  pointer-events: none !important;
}
.case-media.is-live .case-media-iframe {
  position: relative;
  z-index: 2;
  pointer-events: auto;
}
.case-media.is-live .case-media-live {
  position: relative;
  z-index: 1;
}
@media (max-width: 720px) {
  .case-media-iframe {
    height: min(900px, 80vh);
  }
  .case-media-explore-hint {
    display: none;
  }
}


/* End-to-end model flow */
.model-diagram {
  margin: 0 0 2.25rem; padding: 1.5rem;
  background: var(--bg-soft); border: 1px solid var(--line); border-radius: 0.45rem;
  display: grid; grid-template-columns: 1.3fr auto 1fr auto 1fr auto 1fr;
  align-items: center; gap: 0.75rem;
}
.md-col { display: grid; gap: 0.5rem; }
.md-label {
  margin: 0 0 0.15rem; font-size: 0.72rem; font-weight: 600;
  letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-dim);
}
.md-node {
  display: block; padding: 0.6rem 0.8rem; text-align: center;
  background: #fff; border: 1px solid var(--line); border-radius: 0.35rem;
  font-family: var(--serif); font-weight: 500; font-size: 1rem; color: var(--ink);
}
.md-node--core { border-color: var(--accent-soft); }
.md-node--out { background: var(--accent); border-color: var(--accent); color: #F7F4EF; }
.md-arrow {
  width: 2rem; height: 2px; background: var(--accent); position: relative; margin-top: 1.2rem;
}
.md-arrow::after {
  content: ""; position: absolute; right: -1px; top: -4px;
  border-left: 7px solid var(--accent); border-top: 5px solid transparent; border-bottom: 5px solid transparent;
}
.model-diagram figcaption { grid-column: 1 / -1; margin: 0.25rem 0 0; }
.model-flow {
  list-style: none; margin: 0 0 1.75rem; padding: 0;
  display: grid; gap: 0;
}
.model-flow li {
  display: grid; grid-template-columns: 8.5rem 1fr; gap: 1.5rem;
  padding: 1.2rem 0; border-top: 1px solid var(--line); align-items: start;
}
.model-flow li:last-child { border-bottom: 1px solid var(--line); }
.model-step {
  font-size: 0.78rem; font-weight: 600; letter-spacing: 0.08em;
  text-transform: uppercase; color: var(--accent); padding-top: 0.3rem;
}
.model-flow h3 {
  font-family: var(--serif); font-weight: 500; font-size: 1.25rem;
  margin: 0 0 0.3rem; letter-spacing: -0.01em;
}
.model-flow p { margin: 0; color: var(--ink-dim); font-size: 1rem; max-width: 42rem; }
.model-flow .model-outcome {
  margin-top: 0.4rem; color: var(--accent); font-weight: 600; font-size: 0.95rem;
}
.model-automate { margin: 0; color: var(--ink-dim); font-size: 0.95rem; }
.model-automate .kicker { display: inline; margin: 0 0.5rem 0 0; }
@media (max-width: 720px) {
  .model-diagram { grid-template-columns: 1fr; justify-items: stretch; }
  .md-arrow { width: 2px; height: 1.5rem; margin: 0 auto; }
  .md-arrow::after {
    right: auto; left: -4px; top: auto; bottom: -1px;
    border-top: 7px solid var(--accent); border-left: 5px solid transparent; border-right: 5px solid transparent; border-bottom: 0;
  }
  .model-flow li { grid-template-columns: 1fr; gap: 0.35rem; }
}